Let’s do this’ uses Rittman Analytics to centralise their business and athlete data

THE DOWNLOAD

Let’s Do This is a sports technology startup that helps people discover endurance sports events—running, cycling and swimming competitions covering distances anywhere from 1km to 800kms. They organise events into one comparison site and use your fitness tracking data together with your social graph to recommend the perfect race for you.

SEEKING AN ADVANTAGE

Let’s Do This wanted to:

• Assess marketing effectiveness

• Make smarter race recommendations

IN THE CLIENTS OWN WORDS

Rittman Analytics came on board and rapidly became a valued partner to our team, bringing together data from Segment and our other data sources and building out dashboards and an ad-hoc query capability covering GMV and revenue analysis, bookings and conversions, coverage within our event database and data on search traffic and click-through rates. Rittman Analytics are continuing to help us integrate more data sources over time and support our team as they adopt this new platform; we believe this is a huge step forward for Let’s Do This and should provide a huge competitive advantage for us over time.