Mark Rittman is joined in the final Drill to Detail Podcast episode of the year by Calvin French-Owen, co-founder and CTO at Segment to talk about Segment's founding story, partner ecosystems and their new customer data platform service, Segment Personas.

• analytics.js: The hassle-free way to integrate analytics into any web application (Github.com)

• The Million Dollar Engineering Problem (Segment Blog)

• Tracking Customer Email Marketing Interactions using Segment Personas and Connections (Rittman Analytics Blog)

• Segment Personas product homepage