Mark Rittman is joined by Tejas Manohar from Hightouch to talk about the concept of "reverse ETL", his journey from working on Segment's Personas product to co-founding Hightouch and his recent guest post on the Fivetran Blog, "Why Your Customer Data Platform Should Be the Data Warehouse".

• Why Your Customer Data Platform Should Be the Data Warehouse

• Hightouch Ushers In The Era Of Operational Analytics

• Hightouch homepage

• Customer 360 Data Warehousing and Sync to Hubspot using BigQuery, dbt, Looker and Hightouch

• Why (and How) Customer Data Warehouses are the New Customer Data Platform

• Drill to Detail Ep.76 'Segment, Ecosystems and Customer Data Platforms' with Special Guest Calvin French-Owen