INDUSTRIES

MARTECH, MARKETING & ADVERTISING SERVICES

Rittman Analytics solutions for marketing and advertising businesses delivers actionable insights across user acquisition, engagement, and monetisation

INDUSTRY SOLUTIONS

MARTECH AND MARKETING SERVICES

Rittman Analytics partners with MarTech vendors and digital marketing and advertising platforms to unlock the full value of their data by connecting ad performance, customer behaviour, and business outcomes. We build modern analytics platforms that unify fragmented tools, track ROI across channels, and give marketers the insight needed to optimise spend and strategy.

Build a Single Source of Truth for Marketing

Consolidate your MarTech stack—including web analytics, email platforms, CDPs, and ad networks—into a coherent data model.

Track lead quality, funnel conversion, and customer acquisition cost across all stages.

Power your media planning, audience targeting, and marketing automation strategies with consistent, timely insights that support data-driven decisions.

Track usage of key features like attribution modelling, audience segmentation, and automation workflows.

Support upsell, cross-sell, and retention by showing which channels drive sign-ups and how conversions differ by visitor segment or campaign strategy.

Optimise Campaign Performance and ROI

Bring together data from Google Ads, Meta, programmatic platforms, and CRM tools to understand the true impact of your campaigns.

Attribute revenue and conversions accurately across multi-touch journeys, identify underperforming segments, and allocate spend where it drives the greatest return.

Analyse creative, messaging, and channel effectiveness in real-time.

INTERESTED? FIND OUT MORE

Rittman Analytics is a boutique analytics consultancy specializing Google Cloud Platform and the modern data stack, who can centralise your data sources, optimize your marketing activity and enable your end-users and data team with best practices and a modern analytics workflow.

If you’re looking for help building out your data team and data analytics vision then contact us now to organize a 100%-free, no-obligation call — we’d love to hear from you!