Drill to Detail Ep. 103 'Reverse ETL, Profiles Sync and Segment Unify' with Special Guest Kevin Niparko

Mark Rittman is joined by Twilio Segment Head of Product Kevin Niparko to talk about trends in the customer data platform market, Reverse ETL and Profiles Sync, the impact of LLMs (Large Language Models) on digital customer experience and Segment Unify, a consumer scale real-time identity resolution solution that provides complete, real-time, portable customer profiles.

• Segment Unify is here: complete, real-time, portable customer profiles

• Activate warehouse data in all of your destination tools

• Customer profiles made portable

• Drill to Detail Ep.94 'Rudderstack and the Warehouse-First Customer Data Platform' with Special Guest Eric Dodds

• Drill to Detail Ep. 86 'Reverse ETL, Hightouch and CDW as CDP' with Special Guest Tejas Manohar

Drill to Detail Ep.94 'Rudderstack and the Warehouse-First Customer Data Platform' with Special Guest Eric Dodds

Mark Rittman is joined by Eric Dodds to talk about Rudderstack's founding story and open-source roots, Segment compatibility and event-based pricing vs. MTUs and Rudderstack's "Warehouse-First" approach to building customer data platforms.

• Rudderstack's Data Stack : Deep Dive

• Introducing RudderStack Cloud: The Warehouse-First CDP for Developers

• Rudderstack, Snowplow and Open-Source CDP Alternatives to Segment

• How Twilio is Shaping Segment

• Event-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch?

• Why (and How) Customer Data Warehouses are the New Customer Data Platform

• Why Take a Warehouse-First Approach to Analytics