INSIGHTS

DRILL TO DETAIL PODCAST

Mark Rittman is joined each episode by a special guest from the world of business intelligence, analytics and big data.

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Marketing Analytics Mark Rittman Marketing Analytics Mark Rittman

Drill to Detail Ep.76 'Segment, Ecosystems and Customer Data Platforms' with Special Guest Calvin French-Owen

Mark Rittman is joined in the final Drill to Detail Podcast episode of the year by Calvin French-Owen, co-founder and CTO at Segment to talk about Segment's founding story, partner ecosystems and their new customer data platform service, Segment Personas.

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Mark Rittman Mark Rittman

Drill to Detail Ep.75 'Bootstrapping an Early-Stage SaaS Analytics Consultancy' with Special Guest Olivier Dupuis

Mark Rittman is joined in this specially-extended episode of Drill to Detail by Olivier Dupuis, founder of Lantrn Analytics to share his experiences growing a product analytics consulting business using today’s modern, modular SaaS analytics tools

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BI & OLAP Tools Mark Rittman BI & OLAP Tools Mark Rittman

Drill to Detail Ep.74 'Accelerating Oracle from Express to Analytic Views' with Special Guest Bud Endress

Mark Rittman is joined in this episode by Bud Endress, Director, Product Management at Oracle to talk about the evolution of Oracle's query acceleration and in-database OLAP features from the acquisition Express Server back in the 90's to today's Autonomous Data Warehouse and Analytic Views.

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Mark Rittman Mark Rittman

Drill to Detail Ep. 73 'Luck, Thinking Different and Designing Looker Data Platform' with Special Guest Colin Zima

The Drill to Detail Podcast returns for a new season with Mark Rittman joined in this episode by Colin Zima, VP of Product and Chief Analytics Officer at Looker to talk about luck, thinking differently and the deliberate design choices behind Looker Data Platform.

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Thought Leaders, Marketing Analytics Mark Rittman Thought Leaders, Marketing Analytics Mark Rittman

Drill to Detail Ep.72 'Conversion Rate Optimization and Other CRAP' with Special Guest Bhav Patel

In this final Drill to Detail Episode before we take a break for the summer, Mark Rittman is joined by Bhav Patel, founder of the London Conversion Rate, Optimization and Product Analytics Meetup to talk about Conversion Rate Optimization, Experimentation and A/B Testing, Customer vs. Product Analytics, Attribution and Personalization ... and the story behind the CRAP Meetups.

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