Your Marketing is Driving Growth.
Your Data Can't Prove It.
You're running campaigns across multiple channels, but your data is trapped in silos. Spreadsheets can't connect ad spend to revenue, and a last-click-only view is hiding the true value of your marketing efforts.
We build modern marketing analytics platforms that unify your entire data stack. Our solutions deliver a single source of truth for attribution, ad spend ROI, and customer behavior, empowering you to make smarter, faster, data-driven decisions.
Powering analytics for high-growth marketing and e-commerce teams like:
Why Your Marketing Data is Working Against You
If you're a marketing leader, this probably sounds familiar. Your team is delivering results, but your reporting is a mess of disconnected data and manual work that fails to tell the full story.
You Can't Connect Spend to Revenue
Your Google Ads, Facebook Ads, and other platform data lives in one place, while your sales and revenue data from Shopify or your CRM lives somewhere else. Manually stitching this together in spreadsheets is slow, error-prone, and unsustainable.
You're Blind to the Full Customer Journey
Relying on platform-native analytics forces you into a last-click view of the world. You have no way to see how different channels—from content marketing to paid social—work together to influence a conversion over time.
You Lack a Single, Trusted View of the Customer
Data from your event tracking tools (like Segment or Snowplow), your product database, and your support tools are not connected. You can't see how user behavior actually impacts lifetime value or repeat purchases.
A Unified View of Your Marketing Performance
Instead of building from scratch, leverage our production-ready solutions to centralize your marketing data and unlock powerful insights. Our frameworks are built on Google Cloud and Looker technology and designed to integrate seamlessly with marketing technology data sources and applications.
Multi-Touch Marketing Attribution
Go beyond last-click. Our dbt package deploys multiple industry-standard attribution models (first-touch, time-decay, linear) to give you a complete picture of how each channel contributes to revenue, customer LTV, and new user acquisition.
Ad Spend & Campaign ROI
Finally get a true measure of your return on investment. We centralize ad spend and performance data from Google Ads, Facebook Ads, and more, connecting it directly to your conversion and revenue data to deliver clear, actionable ROI analysis.
Composable Customer Data Platform (CDP)
Create a single source of truth for every customer. We unify data from your event streams, CRM, and product databases to build a comprehensive 360-degree view, enabling deeper segmentation and personalization.
Customer Journey Analytics & Orchestration
Understand the complete customer path to conversion with advanced identity resolution and journey mapping. Our solutions track every touchpoint across channels, resolve customer identities, and enable real-time journey orchestration for personalized experiences.
Our Expertise in Action: Powering Analytics for Conversion Interactive
Conversion Interactive, a full-service ad agency for the transportation industry, needed a world-class analytics infrastructure to track the entire driver lead funnel, from initial ad click to final hire.
"Rittman Analytics' DEEP TECHNICAL expertise with the modern data stack increased our data team's capabilities."— Kelley Walkup, President and CEO, Conversion Interactive Agency
Our Partnership Delivered:
A Unified Data Stack built on dbt, Google BigQuery, and Rudderstack to centralize data from disparate ad platforms and recruitment tools.
End-to-End Funnel Visibility, allowing them to drill down into metrics for each stage of the driver lead funnel—Awareness, Consideration, and Conversion.
Actionable Recruiter & Fleet Insights, providing a clear understanding of what activities best support recruiting and retention efforts in real-time.
Ready to Make Data Your Biggest Marketing Advantage?
Stop wasting time on manual spreadsheet reports and start optimizing your marketing with a single source of truth. Schedule a free call to discuss how our solutions can help you centralize your data and prove your ROI.